What is great about this book is that it takes on the advertisement of just one product, Absolut Vodka. Tackling only one product shows the evolution and the variety of creativity of such advertising in the more than 25 years of its existence. You can view different types of print advertisement ranging form the simple to the complex. This is a great book on studying design, photography, layout and, of course, advertising. The impact of this book to me is that it gave me ideas on how to approach design and photography from different angles. I learned that, for a advertisement to mean something, it must get the message across even if it is not clearly stated. You get curious with Absolut advertisements. I think that is the key, curiosity. To find out more about the subject.
I hope I could get the first Absolut Book. And If only I could get my hands on the book, Absolut Legacy, which unfortunately is not for sale and only given to media practitioners.
This is My Attempt in Doing an Absolut Advertisement: